About
What is START Elevate?
START Elevate a conference where industry experts especially from Tokopedia share their knowledge, learnings and practical use cases related to product design. It aims to elevate the standard of product design practice in Indonesia.
Topic of discussion this year
START Elevate 2022 bringing the theme “Humanizing Design at Scale”, that talks about how we put humanity as the center of our design thinking. It will expand our pillars in covering a wide range of product design innovations & learnings that includes growing as individual and team, collaborating, crafting process and creating impacts.
START Elevate Teaser
Why you should attend?
Learn
Learn how the experts put humanity at the center of design to develop strategies that is aligned with the business goals, improves productivity, and scales product design.
Inspired
Get the opportunity to learn first-hand about the current design and research practices. Feel free to ask your questions and discuss it directly with the respective experts.
Connect
Connect and network with other enthusiasts. Discuss the potential research and design solutions that may grow your business or even collaborate in the future.
Event Agenda
- All tracks
- Main Conference
- Create
- Evolve
- All tracks
- Main Conference
- Create
- Evolve
Government Speech
Main ConferenceSpeakers
Lathifa Al Anshori
Tenaga Ahli Menteri Komunikasi dan Informatika RI
Empathetic Leadership
Main ConferenceSpeakers
Momo
AVP of Product Design at Tokopedia
Inclusivity In An Emerging Economy
Main ConferenceSpeakers
Jesslyn Siswanto
Head of Research at Tokopedia
Driving Org. Change: Putting People In The Center Of Everything
Main ConferenceSpeakers
Andrew Ignatius
Product Design Manager at Tokopedia
Establishing Safe Space for Continuous Growth
Main ConferenceSpeakers
Kamila Okta Saarah
Product Design Manager at Tokopedia
Elevate Yourself and Your Narrative
Main ConferenceSpeakers
Wolfram Thurm
Head of DesignOps at Gojek
Designing A New Way of Shopping Experience
Main ConferenceSpeakers
Dicki Dahrurozak
Product Design Manager at Tokopedia
Shaping The Experience Through Content Strategy
Main ConferenceSpeakers
Nona Soedhowo
Senior Content Designer at Tokopedia
Conveying Difficult Decision to Customers
CreateSpeakers
Sonya Seddarasan
Senior Product Design Manager at Tokopedia
Engaging User Through Gamification
EvolveSpeakers
Adze Ganesha
Product Design Manager at Tokopedia
Endi Septia
Senior Product Designer at Tokopedia
Let Your App Do the Talking : Finding the Right Product Voice & Tone
CreateSpeakers
Yudho
Senior Content Designer at Tokopedia
Vanessa Giovanni
Senior Content Designer at Tokopedia
Balancing Business & User Needs in Design
EvolveSpeakers
Yoga Nugroho
Product Design Principal at Tokopedia
Adrian Triputro
Product Design Manager at Tokopedia
Leading without Title
CreateSpeakers
Cynthia Kwik
Senior Product Designer at Tokopedia
Zevania Tahapary
Senior UX Researcher at Tokopedia
Elevating Stakeholders’ Empathy Through Creative Research
EvolveSpeakers
Satkar Ulama
Senior Research Manager at Tokopedia
Future of UX : Humanising Business & Technology through Design Facilitation
CreateSpeakers
Julee
Group Design Head at Gojek
Anand Naik
Product Design Lead at Gojek
Sayani De
Product Designer at Gojek
Elevating the Maturity of Your Organization
EvolveSpeakers
Momo
AVP of Product Design at Tokopedia
Andrew Ignatius
Product Design Manager at Tokopedia
Reimagining Grocery Experience : A Story of Tokopedia NOW!
CreateSpeakers
Utari Ambarwati
Product Design Principal at Tokopedia
The Art of Decision Making: How to Overcome Indecisiveness and Make Smart Moves
EvolveSpeakers
Ananda Nadya
Research Manager at Tokopedia
Merger Between 2 Giants : Tokopedia x Gojek Account Linking
CreateSpeakers
Shinta Tamara
Product Design Manager at Tokopedia
Gojek Driver App Redesign: Tidying it Up, Boost The Experience
EvolveSpeakers
Tri Nugraha
Head of Design, Partner Platform at Gojek
Tokopedia Design System : Building an Ecosystem
CreateSpeakers
Ignatius Gregory
Product Design Principal at Tokopedia
Disruptive Writing to Win Users' Heart
EvolveSpeakers
Galih Pambudi
Head of UX Writing at Gojek
Media Partner
University Partner
Student Community Partner
Community Partner
#STARTElevate2022
Learn practical methods, share innovations, see live demos, widen your network, and transform technology together.
FAQ
- What is START Elevate?
START Elevate is a conference where industry experts especially from Tokopedia share their knowledge, learnings and best practices related to product design, research, and content. It aims to elevate the standard of product design in Indonesia. Bringing the theme “Humanizing Design at Scale”, you will find case studies and practical insights from experts on how we put “people” – both our customers and our teams – at the center of what we do and ultimately bring valuable impacts.
- When is the event?
The event will be held on Saturday, 1 October 2022 at 09:00 - 16:30.
- How can I watch the event?
You should register for the START Elevate 2022 event first. The link to access the event via Tokopedia Play, Tokopedia Academy Website, Tokopedia & Inside Tokopedia YouTube Channels will be shared prior to the event date.
- Who should attend START Elevate?
This event will be suitable for you, if you have interests in tech industry, digital products, product design (UI/UX), research, copywriting, or leadership in these fields.
- What will I get from START Elevate event?
You can learn to develop design strategy and put humanity at its center, be inspired regarding the most up-to-date design and research practice, and build networking with fellow design and research enthusiasts.
- What language is the event conducted in?
This event will be conducted in mainly Bahasa Indonesia, with some activities in English. We provide subtitles for both languanges and sign language.
- How can I get the pass?
This event is free for the public, just register yourself through this website.
- Do I need to register for every session that I want to attend?
Once you are registered in START Elevate, you can attend every session without additional registrations.
- I’m part of the media. How do I request a press pass?
If you’re a journalist reporting for a media outlet or a private blogger with a considerable audience, we are thrilled to have you join as our guest. Please contact us through tokopedia@imagedynamics.co.id. Kindly note that speaker access is only reserved for select media personnel and is not open to most press pass holders.
- How much is the ticket price?
It’s free!
- Will I get a certificate for attending this event?
Yes, you will get certificate.
Available on